{"id":8981,"date":"2019-05-28T10:34:17","date_gmt":"2019-05-28T07:34:17","guid":{"rendered":"https:\/\/pricevent.com\/standard-post\/"},"modified":"2021-07-23T22:18:00","modified_gmt":"2021-07-23T19:18:00","slug":"2015-2021-vanzari-online-vs-offline","status":"publish","type":"post","link":"https:\/\/pricevent.com\/ro\/blog\/2015-2021-vanzari-online-vs-offline\/","title":{"rendered":"2015 \u2013 2021: Evolu\u0163ia v\u00e2nz\u0103rilor Online vs Offline"},"content":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1537371577868{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text]<\/p>\n

Cota de pia\u0163\u0103 detinu\u0163\u0103 de v\u00e2nz\u0103rile online din volumul total al v\u00e2nzarilor la nivel mondial este \u00een cre\u015ftere an de an.<\/h3>\n

Procentul cu care cre\u015fte aceast\u0103 cota de pia\u0163\u0103 \u00een favoarea achizi\u0163iilor f\u0103cute online variaza \u00eentre 1.6% \u015fi 2.2%, conform unei statistici puse la dispozitie de statista.com<\/a><\/strong>. \u00cen 2015, achizi\u0163iile din magazinele online \u015fi alte platforme au fost \u00een cot\u0103 de 7.4%.<\/p>\n

Este previzionat ca p\u00e2n\u0103 \u00een 2021, 17.5% din totalul achizi\u0163iilor din intreaga lume se vor face online. Vorbim de o cre\u015ftere mare, iar dac\u0103 acest ritm va fi men\u0163inut sau accelerat, \u00een 15 ani mai mult de 50% din cump\u0103r\u0103turi vor fi f\u0103cute online.<\/p>\n

Motivele pentru care comer\u0163ul online a prins acest av\u00e2nt sunt cunoscute \u015fi sunt sigur c\u0103 mul\u0163i din cei care citesc acest articol au cumparat \u00een fiecare an din ce \u00een ce mai mult din online. Asta \u00eenseamn\u0103 ca pia\u0163a de ecommerce are un po\u0163ential uria\u015f, at\u00e2t la nivel mondial, dar mai ales local, unde \u00een acest moment suntem mult sub media european\u0103 sau mondial\u0103 \u00een ceea ce prive\u015fte comer\u0163ul online \u015fi achizi\u0163iile f\u0103cute \u00een acest fel.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image source=”external_link” external_style=”vc_box_shadow” custom_src=”\/wp-content\/uploads\/2018\/10\/conturi-de-internet-care-au-cumparat-bunuri-sau-servicii-online-2008-2018.fw_.png”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1603482183551{padding-top: 50px !important;}”]<\/p>\n

Cei care contribuie la cresterea accelerat\u0103 sunt mai ales tinerii cu v\u00e2rta cuprins\u0103 \u00eentre 16 \u015fi 24 de ani, dar \u015fi segmentul de v\u00e2rst\u0103\u00a0 25 – 54 de ani. Conform unui studiu Eurostat<\/a><\/strong> realizat \u00een intervalul 2008 – 2018, grupa de v\u00e2rst\u0103 16-24 ani are cea mai rapid\u0103 crestere \u00een adoptarea comer\u0163ului online din Uniunea European\u0103.<\/p>\n

Tinerii, din banii lor sau ai p\u0103rintilor, par s\u0103 cumpere din ce \u00een ce mai mult online.<\/p>\n

Este adev\u0103rat, ace\u015ftia sunt \u015fi cei mai aten\u0163i la pre\u0163uri \u015fi folosesc de obicei comparatoare de pre\u0163uri \u00eenainte de a finaliza o achizi\u0163ie online, verific\u00e2nd foarte atent pre\u0163urile retailerilor din pia\u0163\u0103.<\/p>\n

De asemenea, este cunoscut faptul c\u0103 valoarea medie a unei comenzi f\u0103cute de ace\u015ftia este mai mica dec\u00e2t a celor cu varsta \u00eentre 25-54 de ani, care de\u0163in bugete mai mari.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image source=”external_link” external_style=”vc_box_shadow” custom_src=”\/wp-content\/uploads\/2018\/10\/monitorizarepreturiconcurenta.jpg”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1603482159037{padding-top: 50px !important;}”]<\/p>\n

\u00cen anul 2018, \u00een Romania, procentul celor care au achizi\u0163ionat produse online din totalul conturilor de internet este de doar 26%.<\/h3>\n

Raportat la numarul de conturi de internet, acest procentaj ne plaseaz\u0103 pe ultimul loc \u00een Uniunea Europeana \u00een anul 2018 \u015fi confirma ce am spus mai devreme, aceea c\u0103 avem un potential foarte mare de cre\u015ftere.<\/p>\n

La polul opus se afl\u0103 Marea Britanie cu un impresionant 87% din conturii de internet care au f\u0103cut cump\u0103r\u0103turi online \u00een 2018.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image source=”external_link” alignment=”center” external_style=”vc_box_shadow” custom_src=”\/wp-content\/uploads\/2019\/05\/Achizitii-online-EU-pe-tari-2018.png”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1603482404200{padding-top: 50px !important;}”]Cresterea puternic\u0103 a segmentului 16-24 Ani \u00een propor\u0163ia cump\u0103r\u0103torilor online, adica cei care sunt foarte aten\u0163i la pre\u0163urile din pia\u0163a, ne face s\u0103 credem c\u0103 o\u00a0 solu\u0163ie de monitorizare a pre\u0163urilor concuren\u0163ilor<\/strong> reprezint\u0103 o inves\u0163itie inteligent\u0103 pentru orice magazin online.[\/vc_column_text][vc_separator css=”.vc_custom_1603484857320{padding-top: 25px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Motivele pentru care comer\u0163ul online a prins av\u00e2nt sunt cunoscute. Hai s\u0103 vedem \u00eens\u0103 care sunt provoc\u0103rile la care vor trebui s\u0103 fac\u0103 fa\u0163\u0103 retalierii.<\/p>\n","protected":false},"author":4,"featured_media":9317,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iq"],"_links":{"self":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/8981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/comments?post=8981"}],"version-history":[{"count":16,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/8981\/revisions"}],"predecessor-version":[{"id":9369,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/8981\/revisions\/9369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/media\/9317"}],"wp:attachment":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/media?parent=8981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/categories?post=8981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/tags?post=8981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}