{"id":9386,"date":"2020-02-15T02:22:36","date_gmt":"2020-02-15T00:22:36","guid":{"rendered":"https:\/\/pricevent.com\/?p=9386"},"modified":"2021-07-06T12:22:56","modified_gmt":"2021-07-06T09:22:56","slug":"este-monitorizarea-preturilor-o-practica-legala-in-cazul-marcilor-sau-producatorilor","status":"publish","type":"post","link":"https:\/\/pricevent.com\/ro\/blog\/este-monitorizarea-preturilor-o-practica-legala-in-cazul-marcilor-sau-producatorilor\/","title":{"rendered":"Este monitorizarea pre\u0163urilor o practic\u0103 legal\u0103 \u00een cazul m\u0103rcilor sau produc\u0103torilor?"},"content":{"rendered":"

[vc_section][vc_row][vc_column][vc_column_text]<\/p>\n

\u00centr-o pia\u0163\u0103 a retailului online \u00een continu\u0103 cre\u0219tere, brand-urile \u015fi produc\u0103torii devin din ce \u00een ce mai preocupa\u021bi de urm\u0103rirea prezen\u021bei online a m\u0103rcii lor.<\/strong><\/h3>\n

Cu scopul de a \u00een\u021belege mai bine tendin\u021bele pie\u021bei \u015fi pozi\u021bionarea m\u0103rcii, dar \u0219i pentru a \u00ee\u015fi calibra eficient costurile de produc\u021bia, marketing-ul sau distribu\u021bia, tot mai mul\u0163i participan\u0163i din pia\u0163\u0103 apeleaz\u0103 la solu\u0163ii pentru monititorizarea pre\u0163urilor.<\/p>\n

O anchet\u0103 specializat\u0103 \u00een comer\u0163 electronic condus\u0103 de Comisia Europen\u0103 relev\u0103 c\u0103 30% dintre produc\u0103torii din Uniunea European\u0103 \u00ee\u015fi urm\u0103resc pre\u021burile online<\/strong>. Cu toate astea, mul\u021bi produc\u0103tori se tem c\u0103 ar putea exista consecin\u021be legale care ar putea decurge din utilizarea unei solu\u0163ii de monitorizare a pre\u0163urilor.<\/p>\n

Dac\u0103 \u015fi tu \u00ee\u0163i pui \u00eentrebarea, afl\u0103 c\u0103 nu ai pentru ce s\u0103 \u00ee\u0163i faci griji!\u00a0<\/b><\/h3>\n

\u00cen timp ce utilizarea unei solu\u0163ii de monitorizare a pre\u0163urilor \u00een vederea elabor\u0103rii sau \u00eembun\u0103\u0163irii strategiilor de pre\u021buri, urm\u0103ririi stocurilor partenerilor sau optimiz\u0103rii campaniilor publicitare este perfect legal\u0103, trebuie p\u0103strat \u00een aten\u0163ie c\u0103 urm\u0103toarele practici reprezint\u0103 \u00eenc\u0103lc\u0103ri ale legisla\u0163iei\u00a0\u00een materie de concuren\u021b\u0103 \u015fi dac\u0103 sunt dovedite, pot conduce la sanc\u0163iuni sau amenzi:<\/p>\n

    \n
  • \u00cencercarea de a manipula sau stabili pre\u021burile de v\u00e2nzare \u00een mod direct sau indirect;<\/strong><\/li>\n
  • Sf\u0103tuirea, oferirea de instruc\u021biuni concrete sau exercitarea de presiuni \u00een vederea stabilirii pre\u021burilor \u00een r\u00e2ndul partenerilor;<\/strong><\/li>\n
  • Limitarea teritoriilor \u00een care un produs poate fi v\u00e2ndut.\u00a0<\/strong><\/li>\n<\/ul>\n

    Serviciile de monitorizare oferite de PriceVent<\/strong> sunt perfect legale \u0219i permit m\u0103rcilor \u015fi produc\u0103torilor s\u0103 ia decizii strategice mai rapid \u015fi \u00een deplin\u0103 siguran\u0163\u0103. Utiliz\u00e2nd PriceVent<\/strong> \u00een calitate de marc\u0103 sau produc\u0103tor vei putea s\u0103:<\/p>\n

      \n
    • Preiei controlul deplin asupra modului \u00een care produsele tale sunt comercializate online<\/li>\n
    • \u00cembun\u0103t\u0103\u0163e\u015fti optica \u0219i percep\u021bia asupra produselor tale.<\/li>\n
    • Define\u0219ti cu u\u0219urin\u021b\u0103 strategii bazate pe inteligen\u021b\u0103 competitiv\u0103<\/li>\n
    • \u00cen\u0163elegi ce strategie de pre\u021b aplic\u0103 fiecare distribuitor<\/li>\n
    • Transformi mi\u0219c\u0103rile concuren\u021bei \u00een oportunit\u0103\u021bi pentru tine<\/li>\n<\/ul>\n

      \u00cen concluzie, la \u00eentrebarea pe care am ridicat-o la \u00eenceput, este monitorizarea pre\u0163urilor o practic\u0103 legal\u0103 \u00een cazul m\u0103rcilor sau a produc\u0103torilor? Raspunsul este evident da.[\/vc_column_text][vc_separator css=”.vc_custom_1603501883734{padding-top: 25px !important;}”][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Afl\u0103 mai multe cu privire la modul \u00een care po\u0163i utiliza astfel de instrumente \u00een deplin\u0103 conformitate cu legisla\u0163ia \u00een vigoare. <\/p>\n","protected":false},"author":7,"featured_media":9406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-9386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iq"],"_links":{"self":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/9386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/comments?post=9386"}],"version-history":[{"count":27,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/9386\/revisions"}],"predecessor-version":[{"id":9416,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/posts\/9386\/revisions\/9416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/media\/9406"}],"wp:attachment":[{"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/media?parent=9386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/categories?post=9386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pricevent.com\/ro\/wp-json\/wp\/v2\/tags?post=9386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}